AI Revenue Foundation · 90-Day Install

/ Right now

Sales held together by habits, hustle, memory, and luck.

Referrals and existing relationships do most of the work — but they live in someone's head. Follow-ups slip. Deals stall silently. Pipeline becomes whoever the team happened to remember to chase. The agencies that compound aren't the ones with more hustle — they're the ones who turned their best channel into a system the sales team actually uses.

/ The hidden problem

Your sales team is already using AI. You just don't know how.

Reps are pasting client data into personal ChatGPT accounts. Paying for Claude on their own card. Connecting AI tools to calendars and inboxes without permission. Everyone's trying something different. Nobody's sharing what works. Wild West. No standards. No security. No leverage. The team's spending the money — your business isn't getting the upside.

/ What gets installed

Four installed parts. One coordinated motion.

A team of Claude-powered agents running inside your existing stack — connected via MCP to your CRM, email, calendar, Slack, and the tools your team already lives in.

01 / Targeting

Target Intelligence

Build ICP-fit lists with your existing tools (Apollo, Clay, your CRM). Prioritize by fit and intent. For every target account, the system maps the warmest path in — existing relationship, mutual referrer overlap, or cold — so your team knows the right move per account, not the same play for everyone.

02 / Activation

Referral + Relationship Engine

Activate warm intros on a cadence. Ideal Referrer Profile so you know exactly who sends your best clients. Surface dormant accounts, past clients, and stalled conversations worth reopening. Your pipeline is already in your network; this works it.

03 / Conversion

Follow-Up Enforcement

No deal stalls silently again. The system holds the next step so nothing falls through — for every rep, every account, every committee.

04 / Expansion

Multi-Stakeholder Support

High-ACV, long-cycle deals with a buying committee — threads stay alive across every stakeholder. Run by a small sales team without needing a big one.

Talk to Brandon →

See how this would look installed inside your stack. 30 minutes — no slide deck.

/ Proof

Small teams. Outsized motion.

Two installs running the same pattern — what it looks like when the system is live.

$7M

Annual revenue

2

People in sales

8–10

SDRs replaced

A B2B services firm runs $7M ARR on a two-person sales org. Claude-orchestrated agents stacked on top of their existing Salesforce handle prospect research, follow-up enforcement, multi-stakeholder thread management, and proposal automation.

Without the AI layer, the same motion needs 8–10 SDRs to maintain — and would still lose the multi-stakeholder deals, miss the follow-ups, and drop the threads two humans can't track manually.

$300M

Category size

3×

Faster follow-up

100%

Pipeline in CRM

A $300M industrial distributor runs sales through five reps still working off pen, paper, and habit. They knew which customers were warm — but none of it lived in the CRM, and none of it compounded.

The install gave each rep their own Claude-native workspace wired to the CRM, calendar, and email. Warm accounts now surface automatically, every relationship lands in the CRM, and follow-ups that used to take days go out same-day. Same five reps, same motion — now moving 3× faster.

See how this could work for you →

Founding-partner spots are limited.

/ How the data flows

Your data, organized for your sales team.

CRM, inbox, calendar, Slack, LinkedIn — and your custom data — feed Claude via MCP. Claude organizes the noise into context your sales team can actually use. No new tools to learn. No 12 tabs open. Just the next move, ready when they need it.

Salesforce / HubSpot

CRM

Gmail / Outlook

Email

Google Calendar

Calendar

Slack

Comms

Network

Custom MCP

+ Any source

↓

✦

Claude

Via MCP

↓

Organized · Contextual
Daily actions

● ● ●

Your Sales Team

Daily Surface

Trained on your data · your voice · your process

/ The 90-day playbook

Twelve weeks. Four phases. Real outcomes.

The structure that makes it a program, not a one-off install. By Day 90, your team is running a Claude-native revenue system on top of your existing CRM, email, and Slack — trained on your data, your voice, your process.

Week 0 · Pre-install

Scope + Foundation

Discovery call (60 min)
Data audit + stack confirmation
Success criteria locked
Day 30/60/90 outcomes written down

Weeks 1–2 · Install

Build + Train

Claude + MCP setup in your stack
Connect CRM, email, calendar, Slack
Voice + data training
Sales team kickoff session

Weeks 3–8 · Working

Tune + Adopt

Working calls on a regular cadence
DFY agent tuning between calls
Adoption coaching with sales lead
Day 30 milestone review

Weeks 9–12 · Handoff

Lock + Measure

Day 60 milestone review
Full documentation
Day 90 outcomes measured
Case study captured

Let's get started →

90 days from kickoff to a working install. The pilot window is small.

/ Who it's for

Built for the right operator. Not for everyone.

A fit if you're —

Founder-led B2B agency or service firm, $1M–$20M revenue
Smallish sales team (founder + 1–6 reps, AEs included)
Running high-ACV, long-cycle, multi-stakeholder deals
Referral-driven growth that's never been systematized
AEs who should be upselling current accounts but aren't getting to it
Underutilized or messy CRM that nobody trusts
Want predictable pipeline by systematizing what already works

Not a fit if you're —

Under $1M revenue or pre-sales-motion
A solo founder without any sales team
Looking for "AI strategy" or training sessions only
Unwilling to commit real time to adoption or share data access
Want cold-outbound-as-engine
Want to hand it off and disappear (this is done with you, not for you)

Talk to Brandon →

Sound like you? Let's find out if it's the right fit.

/ Who's building this

Hundreds of clients served — startups to Fortune 100. The same playbook, now 10× with AI.

Not a consultant. Not a vendor. An engineer and agency founder running his own AI revenue install daily — and packaging the same pattern for other operators.

Brandon Passley, Founder of Hyperedge AI

Hey, I'm Brandon.

I'm a software engineer who's founded and scaled multiple seven-figure B2B agencies — and across my companies I've delivered for hundreds of clients, from scrappy startups to Fortune 100 and 500 brands. Every one ran on the same engine: automation, structured process, and technology built in from day one — long before AI was real. The pattern that worked every time: systematize the warm motion — referrals, follow-up, expansion — before you ever scale the cold one.

I built Hyperedge because every revenue system I'd ever shipped was held together by memory, habits, and hero effort. The highest-leverage motions lived in someone's head, not a system. AI finally makes them repeatable.

I'm also co-founder of Outworks — an AI content operating system for B2B marketing teams — and I run my own AI Chief of Staff daily at cos.hyperedge.studio. I don't sell theory. I install this pattern on my own businesses first, then package what works for your sales team.

/ See it live

Want to feel what an install actually is? cos.hyperedge.studio is my own AI Chief of Staff — free to install, running right now. Same pattern, scoped to an operator instead of a sales team.

Hyperedge — AI revenue systems for B2B agencies · Outworks — AI content operating systems · LinkedIn

/ The partnership

A partnership, not a vendor delivery.

Both sides bring weight. This only works if your team actually adopts what's installed — so the commitment runs both ways.

You bring

Access + Adoption

CRM access + sales team data access
2 team members on our working calls (founder + sales lead)
Existing sales process documentation
Voice samples — calls, emails, decks
Focused time for adoption between sessions
Willingness to use the thing

I bring

Build + Run + Show Up

Claude + MCP install inside your existing stack
Custom agents trained on your data, voice, process
60-min working calls on a regular cadence
DFY agent tuning between calls
Slack support · 24 business hours SLA
Adoption coaching for your sales team
Training materials your sales team keeps
Full documentation of what's installed
A ton of time to work until it's getting results

/ Founding-partner pricing

A real exchange — install + case study.

Founding-partner pricing — rising with every batch of teams that joins — in exchange for a case study at Day 90. The trade is structural, not a discount for free advice. After Day 90, three options are open.

Pilot · 90-day install

$4k

Current founding rate · rising in tiers as teams join

$4k → $7k → $10k → ~$20k standard

The price only moves one direction. Each batch of founding partners that joins steps it up toward standard — your rate locks at the tier you start in. The earlier you're in, the less you ever pay.

What you get: a working Claude-native install live in your stack, your sales team trained on it, hours back per rep per week, warm intros surfacing on cadence, follow-ups that stop slipping, multi-stakeholder deals that stop dying, and a CRM your team actually trusts.
You also get: founding-partner credit (if named), first access to every product enhancement we ship, direct Slack access to me, and ~80% off standard pricing.
You agree to: 3 outcome metrics at Day 90 (you choose), 30-min recorded interview, sanitized screenshots, public case study with pre-publication review. Privacy options available: full anonymization, selective metric sharing, time-delayed publication.

+ a ton of my time to work until it's getting results. Not a contract that ends at Day 90 — a commitment that the system is actually live and producing.

After Day 90

Three options. Pick what fits.

The pilot earns the relationship. The relationship earns the next decision — no pressure, no lock-in.

Option A

Take it and run it

Keep the full install, documentation, agent configs. No ongoing fees.
Option B

Engine retainer

Continued working calls, new agent development as your motion evolves, Slack support, strategy reviews.
Option C

Module add-ons

AI Sales Coaching, Proposal Acceleration, Deeper CRM Intelligence. Stack on the Engine or one-time.

/ Founding-partner commitment

If it doesn't save your team a ton of time or land warm intros, I'll keep working until it does.

Not a 30-day refund clause. A commitment. The whole point of the founding-partner program is that the system has to actually produce — for your team, in your motion, on your data. If at Day 90 we haven't hit the outcomes we agreed on in Week 0, I keep working. No additional cost. No second contract.

/ Common questions

Honest answers.

If something isn't here, ask on the call.

Is this a SaaS product?

No. This isn't a tool you log into. It's the work of connecting the tools your team already pays for — CRM, email, calendar, Slack, LinkedIn, your data — into one Claude-native layer, with the security, permissions, and governance set up properly. Plus the agents, voice training, process mapping, and adoption coaching that get your sales team actually using it. SaaS products solve narrow problems. This is the install around them — the part nobody ships in a box.

What if our CRM is a mess?

That's most of the install. You don't need a clean CRM to start — you need a real one. Week 0 includes a data audit: what's there, what's accessible, what we'll trust as source. The Claude install then makes the messy CRM useful, instead of waiting for your team to clean it up first (which never happens).

How is this different from hiring an AI consultant?

Consultants deliver a strategy doc and leave. This is a 90-day installed system — Claude running inside your actual stack, agents trained on your actual data, regular working calls until your team is using it. The deliverable isn't a roadmap. It's a working system your sales team uses every day.

What data do you need access to?

The data your sales team uses: CRM (Salesforce, HubSpot, or whatever you run), email/calendar (Gmail or Outlook), Slack if you use it, and any sales process docs. Read-only is fine to start. We map access in Week 0 — no surprises mid-install.

What's the time commitment on our side?

Some — the system only works if your team actually uses it. The founder or sales lead joins the working calls, and the reps use the install between them. We set a cadence that fits your team in Week 0. If showing up for that isn't realistic right now, the pilot isn't the right fit yet — and I'd rather find that out in Week 0 than at Day 60.

What happens at Day 90 if we want to keep going?

Three options — outlined in the pricing section above. (1) Take what's built and run it yourself, no ongoing fees. (2) Engine retainer for continued optimization. (3) Module add-ons. Most pilots land on the retainer, but it's not a forced upsell — the pilot earns the relationship; the relationship earns the next decision.

What if you become unavailable?

Everything I build is documented and delivered to you in your stack. The install is yours regardless of whether I'm available — that's part of the deal. I'd never put an agency in a position where their sales motion depends on a single external person being reachable.

What's standard install pricing after the pilot window closes?

Standard install pricing runs ~$20k for the full AI Revenue Foundation. Founding-partner pricing starts well under that and rises in tiers as each batch of teams joins — your rate locks at the tier you start in, so the earlier you're in, the less you ever pay. The trade is the case study. Specific numbers happen on the call.

How do I know it's working?

Measurable outcomes get locked in Week 0 — typically referral velocity, follow-up consistency, multi-stakeholder deal health, and time saved per rep. We measure at Day 30, 60, 90. If we're not hitting them, we change what's needed. The founding-partner commitment is that I keep working until we are.

Your sales team. Faster on AI. In 90 days.

Just chatting. With every answer in context.